Our goal with this video campaign was to increase visibility, engagement, and overall likes of the page.

Previously unable to keep up with applicable trends. The company felt impersonal and unattainable. Though this was a luxury brand, and product was for a marginal audience, the social presence was for everyone.

Our solution was to be more transparent. This is a luxury company, however, it is family owned, locally operated and made in Chicago. The Chicago factory isn’t a secret and operates tours. The process is unique, all in house, using talents of local artisans. The result is one of a kind, in execution and quality.

I was able to determine, through trends and what has worked through other related brands, doing more video behind the scenes, process videos, highlighting what is unique to us.

Over the course of a year, I was able to raise
engagement by 20%, followers by 10%, and reach by 34%. This was through organic and paid means.

I created Monthly Walkthrough video reels for Eastern Accents outlet affiliate store. I recorded the video, edited it, and stitched it together, adding the sound and copy to it as well. The purpose was to drive customers to our retail location, as it did not have an online ecommerce site. I also monetarily boosted these reels to reach a similar audience to ours in the surrounding area (Chicagoland).